Butterkist Bandits

Insight: Popcorn is popped corn. Who else likes corn? Chickens.
Idea: Words got out about Butterkist popcorn being the ultimate tasty corn and the Butterkist Bandits (chickens) are after it.

Keep your eyes peeled as you never know when these Butterkist Bandits might appear.

Butterkist bandits disguised as cinema ushers will patrol the aisles, eating up popcorn dropped on the floor.
During the trailers the bandits will pop out of the screen.

Butterkist Popcorn Easter Egg. Playing on the well known phrase, ‘what came first, the chicken or the egg?’ consumers can work it out for themselves.