Florrie Macleod

Pedigree

Pedigree
Stop Prejudice Against Rescue Dogs


INSIGHT: We instantly judge rescue dogs even before getting to know them.
IDEA: Stop Prejudice Against Rescue Dogs. Pedigree helps rescue dogs voices be heard.

Placard for march

Placard for march

Anti-prejudice march in cities and towns across the UK. Rescue dogs take to the streets to get their voices heard. You can watch various live streams of the march on Pedigree UK instagram and tiktok. Humans are welcome to join in.

Anti-prejudice march in cities and towns across the UK. Rescue dogs take to the streets to get their voices heard.
You can watch various live streams of the march on Pedigree UK instagram and tiktok. Humans are welcome to join in.

Placard

Placard

Pedigree rosettes on dogs‘ collars allow them to voice their stories and show that there‘s more to them than just being a rescue dog.

Pedigree rosettes on dogs‘ collars allow them to voice their stories and show that there‘s more to them than just being a rescue dog.

Stickers for cars and social media will be handed out at the march.

Stickers for cars and social media will be handed out at the march.

Rescue dogs become new Pedigree Models on packaging (creating ad space in supermarkets to promote rescue dog adoption.)

Rescue dogs become new Pedigree Models on packaging (creating ad space in supermarkets to promote rescue dog adoption.)

Pedigree infiltrate Crufts with their own categories, showcasing rescue dogs. Pedigree aren’t just for the elite, they’re for every dog, regardless their situation.

Pedigree infiltrate Crufts with their own categories, showcasing rescue dogs. Pedigree aren’t just for the elite, they’re for every dog, regardless their situation.